Should You Be Using Social Media to Market Your Eyelash Extension Business? The Answer is YES!
There are about 463,209,301 reasons why social media marketing should be at least a part (if not the main) source of your online marketing efforts to attract new clients into your eyelash extension business. I hear quite often from those who haven’t drank the Zuckerberg Kool-Aid quite yet that “I’m just not that into social media, so I don’t have a Facebook” or “I don’t have an Instagram”. Well, let me be the first to inform you, YOU may not be that into social media, but your CLIENTS are. So jump on the #bandwagon and stop leaving money on the table because I can promise you, you are missing out on client’s who are itching to find the services you offer.[if gte vml 1]><o:wrapblock><v:line id="officeArt_x0020_object" o:spid="_x0000_s1026" style='position:absolute; z-index:251659264;visibility:visible;mso-wrap-style:square; mso-wrap-distance-left:12pt;mso-wrap-distance-top:12pt; mso-wrap-distance-right:12pt;mso-wrap-distance-bottom:12pt; mso-position-horizontal:absolute;mso-position-horizontal-relative:margin; mso-position-vertical:absolute;mso-position-vertical-relative:line' from="93.95pt,21.15pt" to="355.3pt,21.15pt" o:gfxdata="UEsDBBQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAAW0NvbnRlbnRfVHlwZXNdLnhtbKSRvU7DMBSF dyTewfKKEqcMCKEmHfgZgaE8wMW+SSwc27JvS/v23KTJgkoXFsu+P+c7Ol5vDoMTe0zZBl/LVVlJ gV4HY31Xy4/tS3EvRSbwBlzwWMsjZrlprq/W22PELHjb51r2RPFBqax7HCCXIaLnThvSAMTP1KkI +gs6VLdVdad08ISeCho1ZLN+whZ2jsTzgcsnJwldluLxNDiyagkxOquB2Knae/OLUsyEkjenmdzb mG/YhlRnCWPnb8C898bRJGtQvEOiVxjYhtLOxs8AySiT4JuDystlVV4WPeM6tK3VaILeDZxIOSsu ti/jidNGNZ3/J08yC1dNv9v8AAAA//8DAFBLAwQUAAYACAAAACEArTA/8cEAAAAyAQAACwAAAF9y ZWxzLy5yZWxzhI/NCsIwEITvgu8Q9m7TehCRpr2I4FX0AdZk2wbbJGTj39ubi6AgeJtl2G9m6vYx jeJGka13CqqiBEFOe2Ndr+B03C3WIDihMzh6RwqexNA281l9oBFTfuLBBhaZ4ljBkFLYSMl6oAm5 8IFcdjofJ0z5jL0MqC/Yk1yW5UrGTwY0X0yxNwri3lQgjs+Qk/+zfddZTVuvrxO59CNCmoj3vCwj MfaUFOjRhrPHaN4Wv0VV5OYgm1p+LW1eAAAA//8DAFBLAwQUAAYACAAAACEApwcikLYBAAC8AwAA HwAAAGNsaXBib2FyZC9kcmF3aW5ncy9kcmF3aW5nMS54bWykk8tu2zAQRfcF+g8E940ky3YSIXRQ OE02RRsg7QdMKEpiy4dAsory9x1Ssq0YWbVaCHzcOTN3SN7cjlqRQTgvrWG0uMgpEYbbWpqW0Z8/ 7j9dUeIDmBqUNYLRV+Hp7e7jhxuoWgd9JzlBgvEVMNqF0FdZ5nknNPgL2wuDe411GgJOXZvVDl6Q rFW2yvNtpkEaujuh7iAA+ePkP6CU5b9FvQczgEek4tVyZa5R8f8nQ2WGB9c/9Y8uVs6/DY+OyJpR 7JwBjS2i2bwxy3CanUW1J8DYOB31tmnImCiv8Z8YYgyET4v8tMq77+9oefflHTUmnhLgYJGUj+ap j1nNsI/Dcy9Ffllerour1eZgCsuTXHx2gdjnX4KHo8k5/mBygfMz9szhCuGbLYLRUXldlJt889Zt WRbXxRoFR89HF1D1zocHYTWJA0aVNCLdIBi++jAVcZAkf/ZeKpWaqQx5YXSL+ZAMPaONgpBivVWy jroY4V37vFeODKDwHNIXy8MS3shikjvw3aRLW5MLLYNwREnN6HoZrUyki6bB5h1LnVqE7PlAsrN7 m/LO7yw+juV89xcAAP//AwBQSwMEFAAGAAgAAAAhADBe0m4lBAAAgBAAABoAAABjbGlwYm9hcmQv dGhlbWUvdGhlbWUxLnhtbOxYSW/bRhS+F+h/GMw9kUhKqiSYDmI7RA7NJXbQ84gcLvVwAWdix/++ 780m0qQa2UjTHioBwujx09u30cW7b7UgD7yXVdvENHi7pIQ3aZtVTRHTL3fJmy0lUrEmY6JteEyf uKTvLn/95YLtU1F1h5b12V3Ja06AUSP3LKalUt1+sZApkJl823a8gWd529dMwde+WGQ9ewQBtViE y+VmUbOqoZfAUSGjDwI+GiWRkIr+Ftlw0rAapF8J1txraHYfIED2xeFa9OSBiZgu9YsuLi8WbG8B Qk1xiX5ZnAVk9+GE32qJb89PA4Sa4q4SfHt+GsDSFIyYyl7tdlfXO4sdgMxxynvz4XoZbUf4Af9o onMS3ASR09kw1SBzXE3xyftd9H7EX4MMfj2DD2/CYITXIIPfTPCb63C5XY/wGlSKqrmfoDGAifOk h+St+DgLT5IB/IiC6PvEQRF526gTaVSzP9s+geeIE0xVDVFPHc9ZCtn2kYsHrqqUofpsz9npZ6k8 9QyUGQmpq+YnSDwKAflH+7U36lPOyCshbtWT4L9L7Q/ZiipLgIg/0+XMfa11JRxtWEe4omf6N6Rv 1R+VKm9L1oEvA4pMCmlZF5J0rYSS1eRZ3oiHeChT22tMDRMHydSnNjPkCMku3T0b3QAK3UGcoAgZ nCss+s0yBbNfIyxApc6WFmjVdIqNpHmTIYRT04DovQnFQRg27GADDRVFE5kywTP0u2mHLiw6Cv9M iKzVxpCSZdyEaEQeeDMId/ByKaS7PKTUTOhe5k3vNXDa95XQaXE6f850smNwdDJW3bNqEs2wtkRD HmO6W4drSlLWxTSH7gPHuoOgyaaghIkCJnKqepO1361FXaRHi3fzWRUsYQLNe31Uxl0v1Q2TpYmh fmRDJRqUZPQP1ytMth9jgEnUV2gRbSFF/jUtINTj0PI856kaBntAQd+Zr7YTtl8V72/L7JEcxNf+ M4PwW3uySqqYWhdnVR9T9Lau7nFvtZ1mZhVCaUx0JXvWREFnuznpevM66G8D9QA3q7s27n9TyH8j KuMo2bw6FDi5h1k4qiw/UExm/OxxrhN5Zpz77o0Z+jczwfweM9Cjhobgg+PusBq0wkGD3GEpvXTs 4tQ1q8s5Y2kwgfRgnooL1065WYuB6Kd8x1RJ8AOmQtWnguvBgGPmrv0MHYfAFcj4j0DfeLO1rcIT D7ANGKLptMjKjFu7D6DX3Aj7weublwsBG+wAZ69vL3S25jvjbHSJG9Y+cfzK8XpnW7djizZeB1+b 00lXg7DnJQqk3C3nWqm5+/An1pFDEcQULq6UqG9wgqsuBVqItBBpcIL7LKwQ5hIaU3twFHhuKB4T OUrkMCtHWTnK2lFgZbHXPUfZUKJva3D5x4saJe4yBnuNvbxhNMDA8Z8Gl38BAAD//wMAUEsDBBQA BgAIAAAAIQCcZkZBuwAAACQBAAAqAAAAY2xpcGJvYXJkL2RyYXdpbmdzL19yZWxzL2RyYXdpbmcx LnhtbC5yZWxzhI/NCsIwEITvgu8Q9m7SehCRJr2I0KvUBwjJNi02PyRR7Nsb6EVB8LIws+w3s037 sjN5YkyTdxxqWgFBp7yenOFw6y+7I5CUpdNy9g45LJigFdtNc8VZ5nKUxikkUigucRhzDifGkhrR ykR9QFc2g49W5iKjYUGquzTI9lV1YPGTAeKLSTrNIXa6BtIvoST/Z/thmBSevXpYdPlHBMulFxag jAYzB0pXZ501LV2BiYZ9/SbeAAAA//8DAFBLAQItABQABgAIAAAAIQC75UiUBQEAAB4CAAATAAAA AAAAAAAAAAAAAAAAAABbQ29udGVudF9UeXBlc10ueG1sUEsBAi0AFAAGAAgAAAAhAK0wP/HBAAAA MgEAAAsAAAAAAAAAAAAAAAAANgEAAF9yZWxzLy5yZWxzUEsBAi0AFAAGAAgAAAAhAKcHIpC2AQAA vAMAAB8AAAAAAAAAAAAAAAAAIAIAAGNsaXBib2FyZC9kcmF3aW5ncy9kcmF3aW5nMS54bWxQSwEC LQAUAAYACAAAACEAMF7SbiUEAACAEAAAGgAAAAAAAAAAAAAAAAATBAAAY2xpcGJvYXJkL3RoZW1l L3RoZW1lMS54bWxQSwECLQAUAAYACAAAACEAnGZGQbsAAAAkAQAAKgAAAAAAAAAAAAAAAABwCAAA Y2xpcGJvYXJkL2RyYXdpbmdzL19yZWxzL2RyYXdpbmcxLnhtbC5yZWxzUEsFBgAAAAAFAAUAZwEA AHMJAAAAAA== " strokeweight=".5pt"> <v:stroke miterlimit="4" joinstyle="miter"></v:stroke> <w:wrap type="topAndBottom" anchorx="margin" anchory="line"></w:wrap> </v:line><![endif][if !vml]
Here are 3 reasons why you should be using social media to market your lash business:
Reason #1: Quicker than the Old Fashioned Way of Marketing
Yes, you can build a business without social media, but really, why would you want to? The time you have to spend pounding the pavement and going to networking meetings and brunches could be spent relaxing, or growing your business or doing the work that actually makes you money instead of playing the guessing game of “where are my clients hiding?”. So what are you waiting for?
You may object saying “I don’t have time to post on social media”. Well excellent! That means your books are full and client’s are flooding through your doors to get your lash skills smattered all over their face… oh, not the case? Maybe because you’ve made time to read this blog, I’m guessing you’ve got an extra 5, 10 even 30 minutes to spare a week to come up with social media posts. Would you take an extra few minutes a week if it meant consistent new clients inquiring about your services???
Reason #2: E’erbody’s ‘booking or ‘gramming It These Days
From Beliebers (those are Justin Bieber fan-girls) to my 84 year old Grandma, they all have social media accounts and they are on it ALL. THE. TIME.
Some Facebook stats for your viewing pleasure:
50% of 18-24 year old women go on Facebook when they wake up (https://zephoria.com/top-15-valuable-facebook-statistics)
The average time someone spends on Facebook a day is 50 minutes (https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html)
Breakdown by age:
82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
56 percent of U.S. online users ages 65 and up use Facebook. (https://blog.hootsuite.com/facebook-statistics)
Does your ideal client fall within any of these categories???
Some Instagram stats for you to chew on:
51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)
60% of users say that they have learned about a product or service on Instagram (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)
Six in ten online adults have Instagram accounts (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)
75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post (https://blog.hootsuite.com/instagram-statistics)
Again, I can’t stress it enough. No matter how social media savvy or clueless you are, do your lash business (and your future) a favor and ensure that you at least have a presence on Facebook and Instagram because that’s where your potential clients are hanging out and they are actively looking for you.
Reason #3: You Can Be “Lazy” and Still Market the “Ish" Out of Your Lash Business
You don’t have to get all dolled up, look like you have your life together, or carry a stash of business cards with you to market your eyelash extensions business on social media. In fact, you don’t have to be seen at all! The beauty of social media marketing is that you can market your lash business from the comfort of your own bed, wearing that Def Leppard shirt from 2001 with the holes and pit stains if you want, and nobody will know!
All it takes is finding or creating an image, graphic or video that would appeal to your ideal client and post it with one of the reasons why that post should matter to them. It doesn’t have to be rocket science or an exercise in marketing psychology, it just has to make sense for the services you offer and why someone would want those services.
LASHPRENEUR LIGHTBULB: Social media is the QUICKEST, CHEAPEST, and EASIEST form of marketing your eyelash extension business out there.
I get into a lot more detail about the who, the what, the when and the how to market your lash business on social media within The Lashpreneur Group Coaching Program if you really want to step up your lash business social media game. To tie you over until your registration goes through (cause you’re signing up today, right?!?!), here’s my go to cheat sheet for you to download when you don’t know what to post:
Including Social Media Marketing into your overall marketing plan is a wise investment of your energy into the longevity and growth of your eyelash extension business. It really can take a lot of the marketing struggle off of your plate when you learn how to use it to your advantage. Hell, you might even have a little fun with it!
If you have questions about how to use social media to market your eyelash extension services, please reach out to us and ask away!
Have a Good One,
Tara Walsh
The Lashpreneur
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