How to Sell Without Being Sale-sy

How would you like this pristine 1993 Pontiac Fiero, it's only got 162,000 miles and missing a bumper but we're running a fantastic sale on it for only $6,000!" Is that your vision of trying to sell something? Take the approach of educating your clients and the sale will occur on its own. Value first, price second. Anything we sell -should- be to the benefit and enjoyment of the client first and dollars in our pocket is the added perk!

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