Being Authentic in an Online World
Nothing is more annoying than a used car salesman pitch being hammered down your throat when you just wanted to test drive the car but don’t
4 Ways to Get New Eyelash Extension Business Clients: Marketing Tips
The key to marketing your lash business both online and in person is to just be you. Most prospective clients can see right through a phony
Are you the Lash Police? Focus on your Lane and Stay Out of Hers!
How much would it have changed your view of the lash industry as a whole if some B**** from down the street started offering her unsolicited
Start to See Business in a New Light: Customer Buying Decisions
Whether you're ready to take the plunge out on your own or you've been doing this Lashpreneur life for a hot minute, there's alw
Marketing Plan 101: How the Heck Do You Create a Marketing Plan
So where do you start when creating a marketing plan? Here are 4 steps that you can use to start with your own marketing plan.
Why Your Lash Business is Not About You: Check Your Ego at The Door
We as Lash Artists are the vehicle for our clients to get to their destination, which is feeling sexy or beautiful or youthful.
Playing by the Rules: 3 Tips on Business Boundaries
Policies are in place to protect your business and to set the expectations for clients to follow so you can keep your doors open.
How to Introduce your Clients to the Magic of Volume Lashes
Volume is a very advanced technique that takes months, if not years to master and then they come out with a smaller diameter lash line that
Lash Biz Tip: Instagram Hashtags
Hashtags are the Social Media version of a Google search and should be used on every single social media post!
Defining Success in Your Lash Business
Being fully booked with a waitlist is a wonderful, albeit stressful, point in your Lashpreneur journey. You get the option of choosing your
