BUILD 2/6

Being Authentic in an Online World

Nothing is more annoying than a used car salesman pitch being hammered down your throat when you just wanted to test drive the car but don’t

The key to marketing your lash business both online and in person is to just be you. Most prospective clients can see right through a phony

How much would it have changed your view of the lash industry as a whole if some B**** from down the street started offering her unsolicited

Whether you're ready to take the plunge out on your own or you've been doing this Lashpreneur life for a hot minute, there's alw

So where do you start when creating a marketing plan? Here are 4 steps that you can use to start with your own marketing plan.

We as Lash Artists are the vehicle for our clients to get to their destination, which is feeling sexy or beautiful or youthful.

Policies are in place to protect your business and to set the expectations for clients to follow so you can keep your doors open.

Volume is a very advanced technique that takes months, if not years to master and then they come out with a smaller diameter lash line that

Hashtags are the Social Media version of a Google search and should be used on every single social media post!

Being fully booked with a waitlist is a wonderful, albeit stressful, point in your Lashpreneur journey. You get the option of choosing your