What is Step 1 in Marketing?
Do you know what step 1 is? If you said Groupon, you're right! NOT! If Groupon was anywhere near your top list of responses, you need to
Marketing Plan 101: How the Heck Do You Create a Marketing Plan
So where do you start when creating a marketing plan? Here are 4 steps that you can use to start with your own marketing plan.
Setting Client Expecations
It benefits the clients to know what they should and should not do to ensure their lashes remain "fleeky" at all times and you est
Trading Services
Although I'm not a proponent for working for free, strategic trading of services can and should be a great way for both service provider
How to Price Yourself
Where do you even begin when trying to establish your pricing? Do you go cheap to get a lot of clients cause your desperate to fill your sch
How to Get Referrals
Building a network of other beauty pros and women who are in front of your ideal client on the reg is the best (and cheapest) way to market
The Importance of Collecting Client Emails
Being able to communicate with your clients outside of your treatment space is key on keeping them informed of all the fun, exciting or impo
How to Make More Money Without Spending More Time Working
You -must- be selling retail! Your clients are buying lash cleanser, makeup remover, lip glosses, lash growth serums, brow pencils and any o
Building a Clientele
Be very intentional in who your target client is before you start the hustle and spreading the word about your services.
