Are You Really Competing?
If another lash artist or business opened up right across the street from you, would you see that as a threat? Competition? Would you curl u
Knowing Your Competition
Knowing who your ideal client is should eliminate most of your perceived "competition" as you begin to realize you're not comp
Being Challenged on Your Price
Don't let client's perception of "expensive" or "too much" sway what you're worth. To some, a new BMW is exp
