Setting Client Expecations
It benefits the clients to know what they should and should not do to ensure their lashes remain "fleeky" at all times and you est
Trading Services
Although I'm not a proponent for working for free, strategic trading of services can and should be a great way for both service provider
Lash Naps
In order to charge the price you want and to be an appointment your clients look forward to with excitement is to give them a restful and en
Groupon Math
Now don't get me wrong, there are a couple ways to take advantage of Groupon/Daily Deal sites to your benefit and grow your business..
How to Price Yourself
Where do you even begin when trying to establish your pricing? Do you go cheap to get a lot of clients cause your desperate to fill your sch
Cancellation Policy
You are the boss and you can make the decisions on whether to apply the cancellation policy or not, but a clear cancellation policy that is
How to Get Referrals
Building a network of other beauty pros and women who are in front of your ideal client on the reg is the best (and cheapest) way to market
Starting Your Lash Biz
Work smarter by giving yourself the gift of time to learn how to build a clientele and market yourself before you are completely financially
Knowing Your Competition
Knowing who your ideal client is should eliminate most of your perceived "competition" as you begin to realize you're not comp
The Importance of Collecting Client Emails
Being able to communicate with your clients outside of your treatment space is key on keeping them informed of all the fun, exciting or impo
